Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2763: Talking A Good Game

“What good is it, dear brothers and sisters, if you say you have faith but don’t show it by your actions? Can that kind of faith save anyone?”

I was told recently that there are two kinds of people.  Those who are “all talk and no action” and those who are “all action and no talk”.  It was easy to decide which one I’d like to be. I’d probably add that there are those who take action but still want to be recognized for it, but we must be careful there for when we talk more then the action that has been taken can get overlooked, drowned out if you will, and all of a sudden it’s back to the perception of not enough action and too much talk. That’s when you might hear, they just “talk a good game”.

Jesus pointed out, more than once, that those who talk a lot but don’t take action with their faith aren’t leading the kind of lives that He desires for us.  We are also told that when we say we have faith and don’t act that not much comes from that.  I was struck by the second half of the James 2:14.  What it is saying is that putting our faith into action isn’t for winning something for ourselves, it is about winning others to Christ and the Kingdom. That puts a whole different slant on the importance of not just talking a good game.

Reference:  James 2:14 (New Living Translation)