Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2764: Marking Milestones

“On the seventh day you must explain to your children, ‘I am celebrating what the Lord did for me when I left Egypt

Too many times we set our plans but we walk away from the meeting or the discussion and we don’t nail down our milestones.  Milestones are important if we are going to move from where we are, to where we ultimately want to be.  We don’t just decide we are going to go someplace that is going to take a week to get there and ignore when and where we are going to stop along the way.  We can’t forget that progress is built upon one step at a time and knowing where we are at all times.  Milestones are key to that progress.  Attention can be drawn to them, they can be celebrated and they can be remembered so that we see the forward movement that we have made.

Sometimes in life we have to look back to see how far we have come.  God told the Israelites that they must celebrate the day they were released from the Egyptians rule, and beyond that, they must pass that down from generation to generation so it is never forgotten.  God needs us to also remember to celebrate the time that He released us from bondage and then mark that day for not only us, but for those who we affect around us.

Reference: Exodus 13:8 (New Living Translation)