Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of and runcoach. He is the co-founder and Executive Committee Member of, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2875: Accomplices

“All who worship idols will be disgraced along with all these craftsmen—mere humans—who claim they can make a god.”

I’m reading a fictional book that mirrors the Bernie Madoff Ponzi scheme.  What this book is reminding me of is that few people act alone when they are doing something wrong.  There are almost always accomplices.  Inside of our companies it takes only a few people to take things in the wrong direction.  That doesn’t have to be malfeasance or crime.  It can be a “political” move to undermine a person or project or to cast doubt on a direction or strategy that was already agreed.  As we know, there are power in numbers and when you get a few people all becoming accomplices to an action, then watch out.  We need to ultrasensitive right now to upholding and paying close attention to our stated values and principles because now more than ever, it is easier for just a few people, behind the scenes, to head off on their own in the wrong direction.  It’s also a time to recheck all of our safeguards, systems and processes that keep the checks and balances intact.

God judges not only the one who does wrong but also the accomplices.  It’s a tricky thing for those of us who are committed to doing right because our faith.  We can become accomplices by omission, which is as bad as being an active participant.  It’s hard to call out and expose what is is wrong, but if we are inhabited with what is right, we have no choice. We cannot just stand by or we run the risk of becoming an accomplice.

Reference: Isaiah 44:11 (New Living Translation)