Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of and runcoach. He is the co-founder and Executive Committee Member of, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2633: “Innocent Lies”

“Truthful words stand the test of time, but lies are soon exposed.”

I read last week about Kraft’s “innocent lie” that there were revealing by changing the name of their ranch salad dressings and repackaging it into tubes as “Salad Frosting”. This is what Sergio Eleuterio, their Chief Marketing Officer had to say: Innocent lies parents tell their kids help alleviate the pressures of everyday parenting, and if it gets kids to eat their greens, so be it.”  Part of the problem with this innocent lie is that there is nothing healthier about the product. It is a marketing innocent lie. The other part of the problem is that when you look at the Kraft website you find that their stated corporate values that says this: “Integrity. We do the right thing at all times. We inspire trust. We are honest and ethical.” More than one thing is amiss at Kraft and it is hard for me to believe that this “salad frosting” isn’t just a short-term spread over a bigger problem.

Lies are not right.  We rationalize that it is sometimes better to not be truthful, but this is not correct.  When we hide behind an “innocent lie” we are still in the wrong. Where in the Gospels do we see any type of lie being okay? If it is not there, then it is not okay for us.  Let us today pray and be there for those who are on the front-line of building marketing and communications so that they are led and allowed to find a positive way to present the truth and not have to fall back on any type of untruth.

Reference:  Proverbs 12:19 (New Living Translation)