Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of and runcoach. He is the co-founder and Executive Committee Member of, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K374: Word Of 2023

“As a face is reflected in water, so the heart reflects the real person.”

The “Word of the Year” as listed by Merriam-Webster is “Authentic”.  Surprisingly, it is not “A.I”, but certainly the choice of authentic is related to the effects of A.I. on all of us.  Along with “Conversations about celebrity, culture, identity and social media”, they said that the “Lines between real and fake has become increasingly blurred”. So, we literally and metaphorically in masses are searching and seeking for the “Authentic”.  That should tell us something about how we conduct ourselves and show up to our customers, consumers, partners, suppliers, shareholders and employees.

We are called to be authentic and to be real with God, ourselves and others. It may be one of the great challenges of life that we don’t spend enough time thinking about.  The temptation to be one way in a life situation and another way in other life situations is what gets in the way of us being authentic in front of God and others.  There is only one person who can guarantee our authenticity and that is ourselves.  As we work today let’s challenge ourselves to be truly authentic in all that we do and with all whom we interact.

Reference: Proverbs 27:19 (New Living Translation)