Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of and runcoach. He is the co-founder and Executive Committee Member of, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2754: Tech Backlash

“If they can accomplish this when they have just begun to take advantage of their common language and political unity, just think of what they will do later.”

The backlash of Technology continues.  After all of these years we are reaching a point where the unintended consequences of the technology we have become so dependent on has turned on us and causing now many issues.  We are globally connected and we have every piece of knowledge at our fingertips but yet we are more isolated, lonely, addicted and suicidal than any other time in history.  What does this mean?  The problem is that we don’t really know, but we can be assured that as time goes on we will be more suspicious and discerning before accepting new technologies into our companies and lives.  For those who depend on the new technologies to carry them forward need to be very cognizant and aware.

Digital technology is built upon common software languages that are shared worldwide along with shared and common rules and uses. This is an essential element of why we have been able to globalize and grow the technology industry so quickly and pervasively.  And then there are the downsides that come.  Maybe we should have seen this coming from what we read in Genesis 11. There was another time when the world came together around a common language and the consequences were seen. God’s Word called it out: “If they can accomplish this when they have just begun to take advantage of their common language and political unity, just think of what they will do later.” Maybe a word today to continue to be on notice for what is still yet to come.

Reference: Genesis 11:6 (New Living Translation)