Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of and runcoach. He is the co-founder and Executive Committee Member of, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2589: No Favorites

“…You teach the way of God truthfully. You are impartial and don’t play favorites.”

It is Valentine’s Day and if it was a normal Valentines we would be seeing (and eating) those cute little heart candies that have sweet words on them like, “You are my favorite”.  But, not this year as the company that makes those hit tough times, looked like they were going to go out of business, got bought by a private equity firm and by the time the transaction was over and the company was reestablished, they missed Valentines. And, we the consumer, moved on.  And how many people will actually say they missed a “heart” beat?  That is the way of the world with our customers. If we don’t deliver, then there are no favorites, just another company or product waiting in line for us to try next.

God also does not play favorites, and that is good not bad. What God tells us is that regardless of what we do, where we are from, what our experiences have been that He loves us equally the same like every other person.  He doesn’t play favorites like so many around us in our workplace do each and every day.  If He doesn’t play favorites with us, then let’s try and be a little more like Him today and make everyone feel favor and love from us today.

Reference: Matthew 22:16 (New Living Translation)