Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of and runcoach. He is the co-founder and Executive Committee Member of, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K194: Analyzing Failure

“For everyone has sinned; we all fall short of God’s glorious standard”

Engineers, especially those who work in areas where safety is of concern, know what it means to perform a Failure Analysis.  This analysis requires pushing the structure or system to the point of failure and then after documenting, repeat over and over until the tolerance for failure is known and can be predicted. I actually saw this in action where at a shipyard in my hometown, a new age river cruiser called the Mississippi Queen was being constructed. One morning while working, the whistles blew and all were told to stop working and walk away from their stations as the Mississippi Queen was to be launched that day, right then, many, many months earlier than planned.  Why?  Because somewhere in a lab in England where a model of the ship, the launch ramp and the Ohio River were simulated by scale, a failure analysis was daily being performed.  Apparently, in that failure analysis, they had determined that if any more height or weight was added beyond what was already built, would cause upon launching the ship to roll and capsize in the Ohio River.  It was quite an event that happened almost instantaneously.  I am sure it took courage and conviction to be the engineer that had to make the call, but that is what a good failure analysis will support.

I’m doing a failure analysis as I write this.  Guess what? I am going to fail today in some way. The question will be whether I do so by choice or by lack of strength and will, which, ultimately ends up back as choice.  Yet, the great engineer of our universe knows each of our failures and with each of these He has already gone before us and forgiven us.  Even so, He will never give us more than we can handle so even in our failures He shows us nothing but grace, mercy, forgiveness and love.  Can we show the same to others as their failures become apparent?

Reference:  Romans 3:23 (New Living Translation)