Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of and runcoach. He is the co-founder and Executive Committee Member of, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2417: Why Not?

“Brace yourself like a man, because I have some questions for you, and you must answer them.”

It was the playwright, George Bernard Shaw who said, “Some people see things as they are and ask, “Why?” I see things as they could be and ask, “Why not?”  I love this quote because the question of “Why not” is the one that must be asked if we are to grow our businesses and organizations.  If we allow ourselves to be satisfied with, “Because”,  “Good enough” or “Not now”, then don’t be overly surprised when the competition passes us by.

I often feel that I am the one asking God, “Why”?  But the amazing thing is that He is the one who is always asking us, “Why not?”  What is our answer to Him today?

Reference:  Job 38:3 (New Living Translation)