Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of and runcoach. He is the co-founder and Executive Committee Member of, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2530: Keeping Cool

“And I know it is important to love him with all my heart and all my understanding and all my strength, and to love my neighbor as myself.”

If you have ever taken a course or read anything about conflict resolution you know that de-escalating emotions and tension is job one.  There are many ways to do so and having a full arsenal of tricks in our bags really help. I read what Stephen Colbert’s Executive Producer told him about how to think about humor and the role of humor in helping us through times of tension, stress and sometimes anger.  Colbert said, “We, all of us, but I specifically, are carbon rods that get lowered into the radioactive pool of what’s happening today, and our job is to absorb all that radiation and then radiate it back to the audience, as a much lower rad-level”.  And that can be what it feels like in the workplace when tensions are running high.  We as the ones who are to resolve conflict have to take the heat and then lower it down in others by keeping and exuding our cool.

I’m self-admittedly not good at keeping my cool when it comes to certain things in our culture.  I should just stay off of Twitter (I’m not alone in that one) – smile. I do think that as Believers in our workplaces that we are held to be the peace keepers and we are the ones who should take on the removal of conflict from our offices and work.  But to do so, we have to have the cool, calmness and peace of God within us.  When we come up and out of the “radiation pool” the only thing that should be warm is our hearts towards others.

Reference: Mark 12:33 (New Living Translation)