Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of and runcoach. He is the co-founder and Executive Committee Member of, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2962: Window Panes

“Many people say, “Who will show us better times?” Let your face smile on us, Lord.”

By now, you know that I follow and think highly of the insights that Seth Godin brings to the world.  Not long ago he wrote about paned window glass and that originally we had paned windows because large pieces of glass could not be produced economically so house and offices had many small panes put together to make a larger window opening.  But now, large pieces of glass can be used for a window and are cheaper to produce than individual panes so window manufactures will be put on pane facades, for an extra cost.  And, we do it because we got used to the look.  It’s a good reminder that just because technology can change a lot in what we have and do, we can still get stuck where we are because we get comfortable with what we know.

We have to be careful that we don’t resist and don’t want to shed what we are used to being when God shows us a better way or challenges us to change.  He is the author and creator of our future and while we might be comfortable in our current ways of working, behaving and living, God wants us to be better and better for Him.

Reference:  Psalm 4:6 (New Living Translation)