Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of and runcoach. He is the co-founder and Executive Committee Member of, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K5: Results

“Yes, just as you can identify a tree by its fruit, so you can identify people by their actions.”

If you use a Google Chromebook and tried to log in over the past week and couldn’t get in, its not you.  While updating their source code, a Google programmer left an “&” in the code and it messed everything up.  It took them a while to find it.  We have heard stories of mechanics who leave a tool in an engine when putting it back together, or a surgeon who leaves a surgical sponge within someone’s body, or the stuff they find floating in space inside the space vehicles that were left mistakenly and don’t show up until they hit anti-gravity, but we don’t hear much about leaving an extra character in a line of code.  But, it happens all the time and when it shows up it causes all kinds of problems. These mistakes are results and results matter.  We can’t hide from results and just as we want to be recognized positively from good results, we have to accept what comes from not so good results.  Bottom line: our actions as a company, organization and employees always matter.

We are identified by our actions and they become the results of our character.  That’s what Jesus told His Disciples and what He is telling us.  While we might not think much about our daily actions having an impact on others, they do and way more than we think. People are always watching and wondering how others respond, react or take action.  These actions are our fruit and if we want to be sure that they can be identified as coming from God’s vine, we have have to be diligent, disciplined, care deeply and ask God to help us be the best we can be so the results will be what He wants to do through us.

Reference:  Matthew 7:20 (New Living Translation)