Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of and runcoach. He is the co-founder and Executive Committee Member of, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2847: Perseverance

“Even when we are weighed down with troubles, it is for your comfort and salvation! For when we ourselves are comforted, we will certainly comfort you. Then you can patiently endure the same things we suffer.”

We might only be a few more weeks away before ESPN and other sports channels will have live programming again enough to not rely on the reruns of the “best of” to make it through 24 hours or programming. I must admit, the stories that have been relived and retold have been inspiring as the best of memories have been the ones about the underdogs, the upsets and those who persevered to victory.  We need to be reminded of those moments to also inspire us to push through and not give up.  It’s not an easy time for anyone right now, but yes, we can persevere and even come out on the other side stronger, better and armed now with our own story to help ourselves and others through what might come in the future.

Paul was the poster image for perseverance so when he tells us that with God we can patiently endure what things we might suffer from, then we certainly can make it through. There is no doubt that our patience and perseverance is being tested right now, but Paul didn’t tell us that we could make it through, if it was not true.  So, let’s spend some time this weekend praying and contemplating on what it is that God wants us to rely on Him for so that we can receive His comfort to help us make it through.

Reference: 2 Corinthians 1:6 (New Living Translation)