Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of and runcoach. He is the co-founder and Executive Committee Member of, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2550: Decision Trees

“It flowed down the center of the main street. On each side of the river grew a tree of life, bearing twelve crops of fruit, with a fresh crop each month. The leaves were used for medicine to heal the nations.  No longer will there be a curse upon anything. For the throne of God and of the Lamb will be there, and his servants will worship him.”

We’ve become used to working through alternative approaches by the use of decision trees. If this, then that; working ourselves through each yes or no until we end up at the bottom of the tree, with a decision. When in doubt, go to the decision tree and climb through it diligently and with discipline.  From there, a better decision can be made.

The most referenced living thing in the Bible, other than God and people, are trees.  The Bible starts with one and ends with one.  Mathew Sleeth in Christianity Today states the prominence of trees to God this way: “Every major character and every major theological event in the Bible has an associated tree.  The only exception to this pattern is Joseph, and in Joseph’s case the Bible pays him its highest compliment: Joseph is a tree.”  In the verse above we learn that the throne of God stands in front of a tree.  Each day we are faced with hard decisions.  Sometimes they are gut wrenching and come with so much stress we don’t know what to do with them.  But, God gives us Himself as our decision tree to call upon, to rest against, to eat of its fruit, to find shade and shelter.  When we look to God’s tree of life for our eternity, we can find the security of His unshakeable roots.

Reference: Revelation 22:2-3 (New Living Translation)