Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of and runcoach. He is the co-founder and Executive Committee Member of, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2616: Stuff

“Do not store up for yourselves treasures on earth, where moths and vermin destroy, and where thieves break in and steal.”

We all carry around “stuff” literally and figuratively.  Nothing says it more than the The Atlantic reported that “the number of self-storage units is rapidly increasing. There are around 52,000 such facilities nationally; two decades ago, there were half that number.” Once we have “stuff” we don’t want to get rid of it.  Why?  We should probably all take a class in uncluttering and cleaning out.  I’m a big fan of the “hoteling” model that many companies are now taking. Rather than someone having one office that they fill each day (with themselves and their stuff) they move around from place to place and when they are not in the office, someone else can sit where they would be, making the use of office space much more efficient. I also know that this concept of moving around helps with the management of records retention…that is not keeping too much stuff around physically or digitally.

How are to think about our “stuff” of this world?  Jesus makes it pretty clear.  If we are storing up “stuff” in our lives. physical or emotionally, He tells us to turn it over to Him and not hold onto the things that will eventually be worth nothing to us or what is holding us back from depending on Him even more.  It’s about time in the year for “Spring Cleaning” and a great time to start or get in the habit of a daily cleaning out process.

Reference: Matthew 6:19 (New Living Translation)