Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of and runcoach. He is the co-founder and Executive Committee Member of, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K37: Watering In

“Get all the advice and instruction you can, so you will be wise the rest of your life.”

One of the concerns of the remote/away from office work mode that many remain in today is that newly minted employees, coming right out of school, are finding it hard to understand not only what to do, but how to do it.  If you consider how much of one’s first few jobs were about learning “how” to work, we can understand how hard it must be for someone to feel like they have entered into the work world missing the orientation and learning that they need.  I liken it to a newly planted tree in the back area of our condo association.  The tree stands about nine feet tall so it looks mature on the outside, but in fact, it is still a very young growth.  The gardening firm we use set the water amounts on the tree like all of the other mature trees.  After about three months, the new tree was failing.  That is, until the gardener, once a week, put an open hose on it continuously while he went about the rest of his work.  That once a week soaking perked the tree right up and let its’ root system know it is being cared for.  Yes, we need to be sure that we are doing a good job of “watering in” not only our new team members, but also those who could use some refreshing.

We may be looking strong, mature and capable on the outside, but on the inside more than thirsty and needing our own refreshing.  And, even as strong as we think we are, if we don’t continue to deepen our roots and draw from His waters, we will begin to wilt and not be able to withstand the pressures and challenges that come our way.  So, maybe what we need now is to open up the hose and make sure that we are getting a good watering in of God’s word daily so that we can continue to grow as He desires us to do.

Reference:  Proverbs 19:20 (New Living Translation)