Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of and runcoach. He is the co-founder and Executive Committee Member of, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2696: Paying Attention

“My eyes will be open and my ears attentive to every prayer made in this place.”

Did you see what happened to the Pope over the weekend?  He tweeted out Sunday morning about the canonizing of five people and he used this: #saints.  Well, Twitter didn’t know that Pope Francis was sending out a thank you for one thing so Twitter added the Saints NFL football team’s fleur-de-lis to his message (see below).  And well, you can only imagine the happy New Orleans fans who were grateful to have the Pope on their side.  🙂  The lesson here though is that we have to pay attention.  Technology is trying to help, but the consequences of not paying attention could end up not being just funny, but also the making of something really bad.  Yes, we have to pay attention.


Pope Francis @Pontifex
Today we give thanks to the Lord for our new #Saints. They walked by faith and now we invoke their intercession.
How attentive are we to what is happening around us that could be opportunities for us to minister to others or to add a person to our prayers?  We are to be attentive to our prayers and we are to keep our eyes and ears open to those in need.  By just being more attentive, we could be opening up opportunities that God wants to show us. And, on the flip side by paying attention, we may just avoid a situation where God is trying to protect us from slipping.
Reference: 2 Chronicles 7:15 (New Living Translation)