Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2863: Deep And Ready

“For it is good to keep these sayings in your heart and always ready on your lips.”

I am always amazed at someone who has a grasp of a lot of information and data and then can recite and state the facts in a way that others can understand.  It’s not just a skill.  To be able to do this takes time, energy and work. But, those who can also make evident that they are passionate about what they do,  otherwise they couldn’t be as fluent and quick as they are.  Want to figure out just how “into” someone is to something, just pepper them with questions that can only be answered from a deep understanding and knowledge set that they are ready to provide.  Much can be learned with just this line of questioning.

Proverbs tells us to do just this with God’s Word.  But, how many of us are ready at all times to do so?  I had a conversation the other day that when the question came up about what does the Bible and Jesus say, I was fortunately ready, but that would have never had happened had I not been recently deep into God’s Word about the topic.  Yes, we need to daily stay deep with Him and then we can be ready.

Reference:  Proverbs 22:18  (New Living Translation)