Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2862: Power Continuity

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“For the word of God is alive and powerful. It is sharper than the sharpest two-edged sword, cutting between soul and spirit, between joint and marrow. It exposes our innermost thoughts and desires.”

While Patti and I are not in California right now, our home state continues to be beleaguered with power problems.  We have returned to a time in the early 2000’s when to keep up with the surges of power demands the power company instituted “rolling blackouts”.  I distinctly remember the day when we were told that our area would be affected for an afternoon and after discussing it for a bit, we decided to send everyone home from work.  After all, what do you do at a company that makes videogames if you don’t have electricity?  We need continuous power as much as anything else if we are to be productive and be able to work. There is a metaphor in here as well;  we need continuous power if we are to be productive and want to be able to work.

Where can we find that continuity of power?  Well, God tells us that it is in His Word.  I was recording a set of  Faith Driven Entrepreneur podcasts yesterday and at the end of one of them as we were debriefing, it struck me that on the Zoom call were six people.  All of us are very different and from places all over the country, but yet all six of us could tell you what we read or studied in God’s Word that morning.  I found that to be very powerful in itself;  God’s Word is that alive and thus that filled with power for us each, personally.  If we are feeling like we need more power in our lives (power to keep going, to be rejuvenated) a time in His Word is where to go.

Reference: Hebrews 4:12 (New Living Translation)