Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2861: The Hits Just Keep On Coming

purposed worKING No Comments

“The human spirit can endure a sick body, but who can bear a crushed spirit?”

While we are trying to take care of ourselves and each other through the COVID-19 pandemic, we need to look for ways to protect not only our physical health but also emotional health.  When all of this started in February, I’d not have been able to predict the amount of change we would experience and are still experiencing.  While in context of all the issues we have, this might seem trite, at this time of the year, I typically am getting excited for the coming weekends of college football.  Each year, I go into that first game for my Purdue Boilermakers with the highest of expectations.  And of course, those expectations are dashed with losing games, but it is still something to look forward to each year.  But, not this year.  I’ve been thinking a lot about the responses to these areas of life that have been snatched from us, at least for now.  For some, the changes we are enduring are just glancing blows, but for others, it can feel like they are being crushed down.  So, maybe our best response to stay emotionally strong is to be very intentional in listening to and watching out for others so that where we are not feeling crushed we can help those who are.  And, over time, the same may happen to us, in that we someone will be there to pick us up.

While our Lord is the true healer and bringer of peace of mind and strength, it is through us that He will show up  today.   While the hits keep on coming, our response and how we focus on others can be the uplifting that so many need.

Reference: Proverbs 18:14 (New Living Translation)