Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2176: Best Use Of Resources

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“You have heard the law that says, ‘Love your neighbor’s and hate your enemy. But I say, love your enemies! Pray for those who persecute you!”

We must always ask ourselves, “What is the best use of our resources?”  As part of that question and evaluation though is how we define “resources”.  Too many times we stop short in that definition and leave ourselves measuring and accounting for our capital, technology, and labor.  But, how often do we dig below the surface and evaluate how we are utilizing our energy, commitment, dedication and belief in what we are trying to accomplish?  I am sad to say that this is usually not considered openly and if so it is done in a cursory manner.  However, at the end of the day, these are resources that matter the most and are not always easily renewable.

Jesus redefined everything when He told us that we are to love our enemies.  It took Jesus, The Son of God, to make such a radical shift in thinking and direction for eternity.  And, we must challenge ourselves daily to see if we can live up to this tall order.  We can start by checking ourselves in how we are utilizing our own resources (energy, time, emotions, words, actions) when dealing with others live, on social media and over email.  If we can’t find decency, kindness, grace and understanding in the smaller ways, then it’s hard to think we can live up to what Jesus asks us to do.

Reference:  Matthew 5:43-44 (New Living Translation)