Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2175: Fault Lines

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Always be humble and gentle. Be patient with each other, making allowance for each other’s faults because of your love.

Our organizations are filled with fault lines.  At each turn, if we look hard enough, we can see a possibility of failure and breakdown.  No matter how hard we attempt to put in place process that cannot fail, there will be fault lines.  Why?  Well, because our processes are built upon people and the dependence upon them to do what they are supposed to do, each and every time. is flawed thinking.  Be honest, we know ourselves well enough that if we can’t be counted on to be perfect then why would we think that others can also be perfect?  But, we are quick to point out the faults of others, when in fact, the fault lines are not about the individual, but about the collective of all of us in our inability to be perfect.  So, maybe give someone else a break today when they fail because guess who might be next on the receiving line?

Man, it’s easy to point the finger and find fault in others.  This is not what Christ desires us to do.  True love that comes from Him is about giving those allowances and letting grace lead before accusation and finger-pointing.

Reference: Ephesians 4:2 (New Living Translation)