Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2174: Walking Speed

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 “Make me walk along the path of your commands, for that is where my happiness is found.”

Anyone who has been around software and computer hardware knows that Moore’s law has been a foundation for many a company’s strategy and venture capital investment decisions.  And to date, Moore’s law has held up.  Hard to believe it can forever, but we will see.  Tim Cross wrote in The Guardian this:  “Everyone knows that modern computers are better than old ones. But it is hard to convey just how much better, for no other consumer technology has improved at anything approaching a similar pace. The standard analogy is with cars: if the car from 1971 had improved at the same rate as computer chips, then by 2015 new models would have had top speeds of about 420 million miles per hour. That is roughly two-thirds the speed of light, or fast enough to drive round the world in less than a fifth of a second. If that is still too slow, then before the end of 2017 models that can go twice as fast again will begin arriving in showrooms.” So, Moore’s law doesn’t apply to all of us, but if technology continues to move at this speed it will be interesting to see what the rest of the world will need to do to keep up.

Does God move faster that He once did?  I think its very cool that He meets us right where we are.  So, if we are moving at break neck speed, He will be there to slow us down and make sure that if we slip out of control that He will catch us.  And, if we are moving at Dial-up speed He walks right with us and waits on us.  Today we will have to sometimes go fast, other times by necessity, have to slow way down.  Regardless, He will be standing right next to us, waiting for the invite to come along.

Reference: Psalm 119:5 (New Living Translation)