Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2177: Words

“My father taught me, “Take my words to heart. Follow my commands, and you will live.”

“I give you my word”.  Ever heard that before?  Ever used the phrase?  Of course we have and they are a heavy and solemn strings of words that when put together become an oath that represents our honor and reputation.  It was not that long ago that our business was done on handshakes and our “word”.  Today, we see examples of those who downplay one’s words and their “word” is not desired for them to be held accountable.  But, there isn’t a sliding scale here and we need to stand true to our word(s).

Our word is one of the most obvious and transparent ways for us as Believers to walk the talk, or not.  All day, every day we have these moments of truth where we are faced to give our word and to stand to our word.  And the best way to ensure that our words reflect our Lord, is as Solomon instructs, take God’s Word to heart.

Reference: Proverbs 4:4 (New Living Translation)