Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2178: Aligning

purposed worKING No Comments

“I also tell you this: If two of you agree here on earth concerning anything you ask, my Father in heaven will do it for you”

If there is a place where we can get sideways is it is in a lack of alignment.  We can’t actually move forward if we are misaligned.  We will end up stuck where we are, or worse yet, do a bunch of something that becomes wasted time or energy.  That is why we must ensure alignment.  So, how is the best way to find this alignment?  For me, first it is sharing a common understanding of where we are trying to go.  If we don’t share where we are trying to go, then how can we even consider moving?  Second, we need to understand and agree upon where we are starting from.  If some think we are starting from one place and another thinks we are starting from some place else, then how will we know what a true start is and how can we lock arms if we are different places?  And lastly, we need to agree on how we will measure how (and if) we are moving forward.  We need to agree upon elements like speed, momentum and our ability to track our progress.  So, if we can agree upon where we are going, where we are starting from and then agreeing on our measurement of how we are moving forward to where we want to go then that set of agreements will bring us alignment.

God tells us how to get aligned in front of Him and that is when two or more of us can agree upon something and carry these agreements to Him. What an amazing promise He has given us. So, if we are in a moment of struggle, up against a wall, caught in what feels like a forever loop, or just lost, then we can together with a Brother/Sister bring agreement in prayer to God and let Him go to work.

Reference: Matthew 18:19 (New Living Translation)