Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2414: TLTR

“Look to God’s instructions and teachings! People who contradict his word are completely in the dark.”

“TLTR”.  I see it more and more.  It means, “Too Long To Read”.  Imagine that is the response to an email or a letter being sent.  Pretty off-putting, yes?  But, don’t be surprised as it is becoming more and more accepted to just tell the sender of a communication that you aren’t going to read it, because you perceive it too long to read.  I’ve had it happen to me and it’s not a great feeling.  We have to adapt and it’s hard to be given this level of blunt of feedback.  Sadly though, we have to accept that all the signals around us are shaping a new generation.

The Bible is long, but only if we look at it that way. For those who live with TLTR as their mantra, sorry,  God knew you were coming and divided His Word into the shortest of measures, a verse.  A verse today, can change the course of your tomorrow!

Reference: Isaiah 8:20 (New Living Translation)