Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2415: Indefinite Time

“And remember, our Lord’s patience gives people time to be saved.”

I’ve been traveling now for the past 13 days reminding me just how indefinite my own life strength can be. On this trip a venture capitalist who invests in bio-tech talked about the possibility of an indefinite lifespan and how DNA with a little prompting from Immuno-therapy, etc. wants to regenerate to sustain and keep itself thriving and bettering.  This conversation also opens up many different thoughts of the future.  Just think how our world changes if on average we begin to live past 100 to 110 years of age.  If we are searching for the future, we should not ignore the aging who this time around are healthy, vibrant, purchasing and vital.

Okay, there is not an indefinite lifespan or time here on Earth.  Yes, it is likely that the younger readers here will live past 100 and might see 110+, but still, even after all those years, life will end.  This makes today precious and to not be wasted.  God has given us this day and He is looking for us to take this day and making the most of it for His glory. Our time is indefinite. Let’s remember this as we go about doing our best to bring Glory to God in all that we do.

Reference: 2 Peter 3:15 (New Living Translation)