Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2412: Making The Most Of Time

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“Teach us to make the most of our time, so that we may grow in wisdom.”

“Time keeps on slippin’, slippin’, slippin’ into the future”  That’s Steve Miller’s lyrics from the song “Fly Like an Eagle”.  Truer words could not be sung.  Time slips away from us, at the same time we desire to fly higher, faster and stronger.  Time is a fine balance in that productivity and efficiency will always have slips as long as we as humans are involved.  But, that doesn’t mean that we shouldn’t attempt to be as efficient and productive as possible. I am huge proponent of using technology and systems to maximize our time.  Technology such as workboard, (who I advise), does just that.  A question we should probably be asking ourselves is why it is that we rely on systems to assist us in measuring and calculating financial metrics, marketing effectiveness, sales productivity, etc. but when it comes to the time to scope, perform and measure our overall “work”, we don’t put that system in place?  Might be that we are okay with time slippin’?

Making the most of our time seems to be the foundation of growing wise.  Makes sense to me as the time I waste, spent without any thought of how it might have rather been invested wisely, has no returns.  We will never, nor should we be expected to be, perfect in our time investing and allocations, but today would be a great day to take a hard look at the coming days, weeks and months and understand where our time could be used better and yes, more wisely. It certainly, couldn’t hurt.

Reference: Psalm 90:12 (New Living Translation)