Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2416: Procrasti-

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“And let us not neglect our meeting together, as some people do, but encourage one another, especially now that the day of his return is drawing near.”

The New York Times did an article on “Procrastibaking”.  Who knew there was such a thing, but there is.  There are those who bake instead of doing something else that needs to be done.  I don’t do that, but I surely, like everyone, procrastinate when there is something hard to be done.  We see it all the time in the workplace, or maybe we don’t see it.  There is a form of procrastinating that happens when we look at our To Do List and start with the easy stuff, the routine work, the things that will make us feel temporarily like we have accomplished something, when indeed the hard things, the big things, the complex things, get put off and delayed because we simply “Procrastilisting”

Each day, each week we make our choices on how to spend our time.  Throughout the New Testament we are taught that the time and day of God’s return is near and we are not to waste or put off in the deepening of our spiritual journey, the sharing of Him to others and the lifting up of those who are ministering.  We can get lackadaisical because we always think there is a tomorrow.  But, we can’t procrastinate away tomorrow, it will be here whether we want it to or not.

Reference: Hebrews 10:25 (New Living Testament)