Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2519: Short Sellers

“When doubts filled my mind, your comfort gave me renewed hope and cheer.”

When you run a public company there is no group of people you dislike more or who cause you a greater headache than the “short sellers”.  These are the people who own your stock but bet against you in hopes that the stock will go down, versus up. The pressure they put on the stock price and the company can be beyond a distraction, they can become a negative obsession of time and energy.  We all have detractors that we have to work against and it is in how we deal with these people and forces that shape us and our actions.  When they go negative, we must remain realistic and positive in intent and action.

I am convinced that the closer we get to doing God’s work and walking in His purpose and His will, the more we will be challenged with fears, doubts and naysayers around us.  It is the other side of good that also works against us, trying to get us to short-sell ourselves.  It is God’s promises that can keep us in the positive.  To that we can have confidence and assurance.

Reference:  Psalm 94:19