Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2520: Eyewitnesses

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“Faith shows the reality of what we hope for; it is the evidence of things we cannot see.”

Patti and I were glued to the TV yesterday afternoon as Tiger Woods won the Tour Championship.  Beyond our own inability to tear our eyes away from what was happening in front of us, we commented on the thousands whom were there who will forever say that they were eyewitnesses to his comeback victory.  In the same day I realized that soon there will be no eyewitnesses of the time I spent working so hard in the companies that allowed me to work for them.  I hate to say it but the same will be true for all of us.  We were once there, then gone and before long no one who actually saw us work will be there any longer and finally we are gone. Why do I bring up such a depressing thing?  Well, because when we think that we are indispensable then we have lost perspective. We are the eyewitnesses to what is happening right now and we need to make the most of that, but we also need to remember that we aren’t all that important that others won’t be there after us.

The Apostles were the eyewitnesses of Jesus.  They had to have been at the right place, during three years of Jesus’ life, otherwise they missed Him.  All the rest of those who came after who carried on who He was into all parts of the world, didn’t need to be an eyewitness to still be a witness.  It’s encouraging to me that we follow a God who allows us to enter into His eternal Kingdom without having to be an eyewitness;  only a believer of what we never could see.  The best faith trip of all time!

Reference:  Hebrews 11:1 (New Living Translation)