Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2517: Time Out

“In early autumn,when the Israelites had settled in their towns, all the people assembled in Jerusalem with a unified purpose.”

I was watching a close football game and with just minutes left the announcer said something to the effect that the coach of the winning team was one of the best strategists of the use of timeouts in the league.  I thought it an odd comment until the three timeouts left against the team with none, got the job done and the extra timeouts were what made the difference.  In business we tend to miss or misuse the power of the timeout.  We might have regularly scheduled townhalls or all-hands or staff meetings, but I don’t recall that often a CEO or business leader calling a “timeout” and gathering everyone together in an unscheduled (and impacting) way.  We do need timeouts, if for nothing else every now and then to catch our breath and regroup. It could be that the timeout could become a competitive advantage.

In the book of Ezra we see that the Israelites gathered together in their own timeout.  The NLT version above says they came with a unified purpose.  My earlier NLT version says, “all the people assembled together as one person”. As one person, unified, together in one place.  It is not often that we can experience that kind of moment in our lives.  We always have our own agenda as to do others and even though we assemble physically, we are not as “one person”.  Yet, we need this type of assembly. I was asked to speak last week at a gathering of believing entrepreneurs and business people.  It was special because it felt like we all were taking a timeout together and were of one purpose and one person.  I suggest we all try to find a group like this, where we can gather, for just a bit, out of our regular routines, and not only catch our own breath but maybe even catch the breath of the Holy Spirit.

Reference: Ezra 3:1 (New Living Translation)