Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2522: Expanding The Lobby

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“I tell you the truth, anyone who welcomes my messenger is welcoming me, and anyone who welcomes me is welcoming the Father who sent me.”

Okay, call me crazy but I have noticed something going on with the increase of ride-sharing (Uber and Lyft) at public spaces and companies.  The front door lobbies are too small.  Think about it, if fewer and fewer people come through parking garages (backdoor, elevators up) and more and more people get dropped off in the front of the building and if there are security check-ins, which are almost a given today, then the congestion in the lobby becomes a bigger and bigger deal.  One door in and out becomes a problem.  Who would have considered this ten years ago, no one because there would be no need.  But, let’s fast-forward to the future and with autonomous cars and transportation, then the parking garage is converted to more office space and everyone comes through the front door, all dropped off at the same time.  Oops, we have a lobby size problem. And when this happens, the front door once again becomes the place where we make our first and best impression to not only customers and vendors but to those who keep our businesses running and growing.

God’s message has been autonomous since the time that He handed over His purpose and messages to us.  Prophets carried the message in the Old Testament, Jesus carried it in the New Testament and then it was handed over to each of us to carry into the world, daily in all that we do…life and work.  It then begs the question on how welcoming, open and expansive are the lobbies of our lives to others.  Each day people pass in and through our lives, like they visit a lobby deciding if this is the place for them, or not.  Is it time that we reevaluate and redesign the lobbies of our lives to welcome in all who visit?

Reference: John 13:20 (New Living Translation)