Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2524: Secure Updates

purposed worKING No Comments

“I cling to you; your strong right hand holds me securely.”

Have you ever gotten the notification that you need to update your software, but you sit and stare at the notice wondering if this is real or not?  Is this safe?  Is the update secure or am I falling for a phishing scheme and with one click I will be in real trouble, crash my hard drive, lose my identity?  It’s a scary moment and one that takes caution.  Soon, that concern will be a thing of the past as blockchain technology will carry the security of updates across devices and constantly be checking for legitimacy, reducing our risks.  Blockchain could well be the antidote to many of the poisons that come with the internet. Soon, we may be able to actually get control of what we are sent, see and hear.  But until then, we remain in the time of doing the extra homework to be sure that we are secure in our updates.

I’ve come to a place in my own life where I don’t feel like I can’t believe anything I hear and half of what I see and read. Even messages that I consider positive and encouraging, I feel the need to be secure that where they come from is the truth and are correct.  Where do we go for this security? God has given us His Word as the place where we can validate and check in for truth and security.  Anything we face today can be found with direction on what we should do in God’s Word. That direction may be to dig deeper with prayer and wise counsel from others but if we are looking for secure updates for our lives, His Word is right here for us!

Reference: Psalm 63:8 (New Living Translation)