Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2532: Bold Moves – Part 1: Transparency

“The Lord detests people with crooked hearts, but he delights in those with integrity.”

Fast Company Magazine recently ran an article about 10 CEO moves that changed business.  We can learn from each of them.

In 1897 the Heinz Ketchup company was hit with the public being concerned about food safety.  Instead of trying to convince people, they just decided to open up the plant to anyone who wanted to come in and see how the ketchup was made.  H.J. Heinz was the first person to offer a plant tour, attracting 20,000 people when they opened up.  Now everyone tours, but before Heinz no one ever considered it.  He gets the recognition for building trust through transparency, which is more important today than ever.

We are taught that as our heart goes, so goes the rest of us. We know that God wants our hearts to be pure and integrity to drive our actions.  With as much heart and integrity that we can muster we can set an example for others and allow faith to be transparent to others.  And with that commitment to transparency we can keep ourselves disciplined and honed for what is to come.

Reference:  Proverbs 11:20 (New Living Translation)