Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2532: Bold Moves – Part 2: Taking It To The Streets

“Therefore, go and make disciples of all the nations, baptizing them in the name of the Father and the Son and the Holy Spirit.”

Fast Company Magazine recently ran an article about 10 CEO moves that changed business. We can learn from each of them.

Coco Chanel in 1910 couldn’t figure out how to get people to recognize the fashion she was designing, so she did something others hadn’t done.  She started personally wearing her designs in the streets of Paris. First was a hat that others begin to see and ask, “Where did you get that hat?”.  Then later she did the same with perfume. Ever wonder why in the mall or on the street someone wants to spray you with their perfume?  We can thank Coco Chanel for being the first to take it to the streets. If it worked for Coco, it can work for us.  What do we have that we need to be taking to the streets instead of waiting for the street to come to us?

Jesus was very clear.  Our faith belongs in the street, not hidden in a church. Our streets can be our workplaces and when we live out our faith and are ready to share what God has done for us, then we are following what Jesus commissions us to do.  God has given us each our own “streets” to take to for Him.

Reference: Matthew 28:19 (New Living Translation)