Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2531: Behaving Right

“Therefore, since we are surrounded by such a huge crowd of witnesses to the life of faith, let us strip off every weight that slows us down, especially the sin that so easily trips us up. And let us run with endurance the race God has set before us.”

In the venture world we take other people’s money and go to work with it.  In the public markets we also take other’s monies – they are called shareholders.  A small fraction of businesses or any organization doesn’t have more than one person’s capital invested.  So, we are, like it or not, working for someone else and they have lots of high expectations of us.  At the most basic level, they need us to be strong emotionally, intellectually and physically to be able to perform our duties at the highest levels of performance.  To do this last part, we should be behaving in a way that makes us our best and allows us to stick around as long as we can. Researchers published in Circulation Magazine that there are five behaviors that we can practice to live better and longer: eating a healthy diet, not smoking, getting regular physical activity, moderate alcohol consumption and maintaining a normal weight.  Seems simple right? Well not so fast. Less than 2% (that’s right 2%) had all five low-risk behaviors and 33% had two or fewer.  Whoa!  This might even redefine what it is that we are supposed to be doing to work right! Maybe taking good care of ourselves should be in the job description.

Paul tells us that we need to be ready and able to run the race and in order to do so, we must strip off the weights that slow us down.  He is telling us get ourselves in shape and behave right!

Reference: Hebrews 12:1 (New Living Translation)