Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2576: Leave On Time

“In the few days of our meaningless lives, who knows how our days can best be spent? Our lives are like a shadow. Who can tell what will happen on this earth after we are gone?”

We are well into January and how are those resolutions holding up?  If you are like me, and many others, we continue to struggle with the goals that we set for ourselves.  We look for as many tricks as we can to keep ourselves motivated.  Here is one.  Set a deadline, but not just any deadline.  Set the deadline for what time you will stop working today.  When will you leave the office?  When will you go offline and not come back on for the day?  If you know when that is, work towards it and stick to it, then you not only have a better chance of getting more done, but you will feel rewarded at the end of the day, because you are done!  A little incentive never hurt.

We have no idea how many days we have left on the earth.  But, if today was the last, what would we do with it that could make a difference for God?  We don’t need to be morbid to be motivated, but we do sometimes need to be reminded that we have a time we will leave.

Reference:  Ecclesiastes 6:12 (New Living Translation)