Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2577: Transformers

Don’t copy the behavior and customs of this world, but let God transform you into a new person by changing the way you think. Then you will learn to know God’s will for you, which is good and pleasing and perfect.

One of the fist blockbuster movies of 2019 was “Bumblebee”.  Unless you know the Transformers toys, or the previous movies, you might have missed the movie’s significance.  What was pretty cool about the movie is that the Transformer series lives on and is on its way to becoming a series that sits alongside Marvel comics/Disney franchises.  After all they have been around (hang on for it) since 1984. That’s 35 years. There is a generation plus who never knew that Transformers have not always been around.  Transformers actually are a great metaphor of what we all must do with our products and services; transform to stay current and relevant.

Paul gives us the specific word, “transform” as to what God can do for us.  Many times we read this and think that His transformation of us is to keep us behind, or keep us irrelevant to what is going on around us since we are not to conform to the world.  But, consider that God wants us to be the salt (flavor) and light (illumination) of the world, so when we become transformed, we are being changed into something that is far and beyond what we could imagine, into something that will last and last and if we stick with it.  What will might be someday feeling as this is the way I have always been.  God wants to transform us for Him starting today.  Are we willing and ready?

Reference: Romans 12:2 (New Living Translation)