Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2578: Hacks

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“Salvation is not a reward for the good things we have done, so none of us can boast about it.”

We tend to gravitate to the shortcuts, or those “hacks” that we can make to be more productive, faster and quicker to the result.  Technology likes to promise these hacks.  But in reality, many things in life can’t be hacked.  At the beginning of the month I was sent an article by Morgan Housel called “Useful Hacks”.  Of course, I had to read it and I almost fell for it.  See if you get the point(s):

Marketing hack: Make a good product that people need.

PR hack: Do something newsworthy.

Writing hack: Write every day for years.

Learning hack: Read a book. When finished, read another.

Work culture hack: Trust people and pay them well.

Investing hack: Give compounding the decades it requires.

Networking hack: Email people you admire and ask them out to coffee.

Savings hack: Lower your ego and live below your means.

Career hack: Work harder than is expected of you and be nice to people.

Relationship hack: Deserve to be loved.

Organization hack: Clean up your mess.

Diet hack: Burn more calories than you consume.

Fitness hack: Sweat and lift heavy stuff.

Fundraising hack: Make a product lots of people will pay for with decent or better margins.

Scale-to-a-million-users hack: Make a product a million people need.

Product hack: Solve a legitimate problem.

Productivity hack: Realize the consequences of being unproductive.

You get the point?

And, if you read this far, you already know there is no “hack” to get to Heaven.  Let’s be reminded that our salvation was already given to us…to be accepted.

Reference: Ephesians 2:9 (New Living Translation)