Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2593: What’s In A Name?

“You can ask for anything in my name, and I will do it, so that the Son can bring glory to the Father.”

We see and hear company names everyday and think nothing of them unless we recognize a name of someone we knew like a Ford or a Herman Miller.  But, there are many names that are our there that we don’t have a clue as to who came up with it, or why.  You may know this one, but I didn’t. IKEA.  We all know the store as a big box retailer that has become the darling for those with smaller dwellings and right now is the world’s largest furniture retailer.  But, do you know what IKEA stands for?  “The company’s name is an acronym that consists of the initials of Ingvar Kamprad (name of founder), Elmtaryd (the farm where he grew up), and Agunnaryd (his hometown in Småland, southern Sweden).” So, there is something in a name. 

What’s in the name that we believe in, claim and live by?  A lot! We are promised much in the name of Jesus. And best of all, when we call upon His name, we can believe that the request will be answered. As we start this week, what is in front of us that we will need to call upon the name of Jesus?

Reference:  John 14:13 (New Living Translation)