Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2594: Mirrorworld

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Therefore, since we are surrounded by such a huge crowd of witnesses to the life of faith…”

We are just a moment away from the Mirrorworld being here.  If you have experienced Augmented Reality, you have gotten a glimpse of what the mirrorworld may become.  AR companies like Magic Leap and others are having to replicate every physical object in order to be able to interact with that object in the “metaverse” (as described in the early 1990’s in the book Snowcrash). The mirrorworld has huge implications for us.  One day when we are too old to travel but have on our bucket list to visit the tomb of King Tut, we will be able to do so, in real time as we visit there within the mirrorworld.  We may one day try new tasks by doing so without touching the physical world first.  How about no wrongly placed picture hanger holes behind our pictures ever again?  And when the internet of things (iot) arrives with everything connected, then each item will be able to see each other, maybe even taking care of each other. A chairs under the table after dinner may see that another chair has a piece of food sitting on it that if left there could cause s stain, so the seeing chair may tell us that we need to do some cleaning. When the mirrorworld arrives it will be exciting.

We can go into today knowing that God has already created His mirrorworld for us.  He has surrounded us by a crowd of witnesses who are there with us as we travel through our time on this earth.  What this reminds me is that God never sends us into this world alone.  He is always with us and goes even beyond that by assuring us that we are always surrounded by His witnesses and what is better today than being surrounded by Him?

Reference: Hebrews 12:1 (New Living Translation)