Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2819: Search And Discover

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“Search for the Lord and for his strength; and keep on searching.”

I’m always amazed at how Google and any of the search engines can predict what is going to happen by analyzing the search queries that occur.  In this pandemic they have been able to make some predictions (actually I think they could have made a lot more that would have been helpful) of where the virus hotspots might happen next. If all of a sudden a community began searching for the symptoms of the Corona Virus and there was a density and frequency to those searches they can make predictive assumptions that something is getting ready to happen there.  There is a lot of power in that information.  We see it in our businesses as we strive to have the right keywords and as we search to see how we are are reaching and serving our customers and consumers.  The tools will only get stronger and stronger and the search results more insightful and predictive leading us to know things long before we could have ever known before.

The most remarkable search engine of all is right in front of us.  If we want to find who we are, who we can become and what we should do next, God’s Word opens all of that to us if we will only search, and as the Psalmist says, keep on searching. Why wouldn’t we want to search to discover the abundant and fulfilled life that God wants for us?

Reference: Psalm 105:4 (New Living Translation)

Monday is Memorial Day in the US and the first holiday celebrated by most companies since the Covid-19 shutdowns, so enjoy the day off and in some parts of the country maybe even a day away from home. PwK will be back on Tuesday.