Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2820: Connecting

“I am in them and you are in me. May they experience such perfect unity that the world will know that you sent me and that you love them as much as you love me.”

It’s never been easier to “connect” than it is now. I do mean with people but I also mean with devices. What was once an arduous task to connect one device to another now happens almost magically.  Sure, there are always glitches, but for the most part, we have come a long, long way.  We can thank Bluetooth technology for this.  But did you know there is a story behind why we call it Bluetooth?  The technology is named for a Danish King, Harald Bluetooth who when he needed to unite the Danish country he converted the country to Christianity, even though he was not raised to be a Christian.  We might say, it was a God thing.

I found this fascinating, because in this time, this is a great reminder that our faith could be what is the catalyst to connect us. Yes, we know that religion gets politicized and gets used to make arguments, etc. but let’s remember that when we truly show we love God and love others (yes, both) that it brings people together.  We can be ones who connect and unite others just by truly living out our faith. What a gift for today!

Reference: John 17:23 (New Living Translation)