Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2818: Staking Out The Future

“But while they were still in Canaan, and when they came to a place called Geliloth near the Jordan River, the men of Reuben, Gad, and the half-tribe of Manasseh stopped to build a large and imposing altar.”

As we begin to turn the corner on recovery what everyone wants (and needs) is a glimpse of the future.  Nothing creates hope better than a clear vision and path forward to that vision.  Few are ever 100% perfect in describing a future as it actually will unfold, but those who have the courage to try are the ones that others will follow and give their all to help make that future come alive.  Trying to manage the present without vision of the future will just leave everyone unmotivated.

Even the Israelites realized that they needed to stake out the future when they created the altar named “Witness”. It was a bold move because what if they never made it back there and that altar would be used against them to embarrass or prove that they had failed, etc.  That’s the risk they and we take when we are bold for what we believe and for what we know God can do. Ours is a bright future and let’s not be fearful in staking it out so others can watch God at work.

Reference:  Joshua 22:10 (New Living Translation)