Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2829: Which Is It?

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“Then he said, “Do you understand what I have done to you? You address me as ‘Teacher’ and ‘Master,’ and rightly so. That is what I am. So if I, the Master and Teacher, washed your feet, you must now wash each other’s feet. I’ve laid down a pattern for you. What I’ve done, you do. I’m only pointing out the obvious.”

Amazing sometimes where you find words of wisdom and pearls to remember.  Yesterday, I was mindlessly listening to a NASCAR announcer (anything for sports at this point) in the background as I was doing some emails. Something happened and I heard the announcer say, “One time is an instance.  Two times is a coincidence.  Three times is a pattern.”  I thought on that and it carries well beyond the racetrack.  Right now, we are more aware than I can remember of the patterns around us that were there, but have been downplayed into instances and coincidences.  We have to ask ourselves, “Which is it” when we see or experience occurrences.  What might we see in our own businesses that have become and are  today patterns that need to be addressed and we’ve let go on for too long? Now might be one of the best times ever to take a really hard look around.

We are part of God’s pattern. He said that he laid down a pattern for His Apostles and we carry it today.  Jesus was not an instance. He was not a coincidence.  We don’t have to ask which one is He?

He is THE pattern to follow.

Reference:  John 13: 12-17 (The Message)