Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2832: Carrying On To The Future

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“…Mary kept all these things in her heart and thought about them often.”

We are coming through a period of time that unless you are over 60 and can remember the 1960’s are as tumultuous as anyone can remember.  Will we come through all of this strong, better and ready for what may come next?  We won’t unless we look at every day as a learning moment that we write down, journal, chart or whatever so that when faced with similar again, we will have history to call upon.  If not for us, then for the next generation of people in our companies and lives so that they can be better prepared.  And, also for us as we all need to see and feel progress, even if it is a little at a time.  I am optimistic that there are better days to come for all of us and that if we learn, adapt, adopt and change then the future might not be filled with the mistakes of the past, allowing us to carry on.

The account of Mary and the carrying of Jesus was not filled with baby showers and celebrations.  Let’s not forget that Mary had a lot of believing and convincing to do to finally get to the birth of Jesus.  Unwed, a virgin, a visit from an Angel, an unexplained pregnancy, a fiancee who had to be convinced, a time of forced (and unhealthy for a pregnant woman that far along) travel causing overcrowding so no place for a proper birth.  How many times do we think she had to say to herself, “Will I ever get through this and what did I do to deserve this?”  She was like us, so more than once for sure.  But, we are told that she kept recalling the Angel’s visit and words to her and she called upon that to make it through the toughest of times.  Mary was a learner and took her learning to carry her on to the future and what an amazing future it turned out to be!  Let’s not miss that we are on a journey here too and that what we learn will make us stronger and also bring us to a better future.

Reference: Luke 2:19 (New Living Translation)