Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2833: Made Possible

“And what you put in the ground is not the plant that will grow, but only a bare seed of wheat or whatever you are planting. Then God gives it the new body he wants it to have. A different plant grows from each kind of seed.”

What is being made possible?  Yes, what do we have happening around us that is making the new come alive? I suspect that we each have an example of something we have seen or experienced that has been new and maybe even exciting to us from these past 12 weeks.  Possibilities can be life altering and we never want to miss out on those, even if they are thrust upon us.  They surely can be uncomfortable at the moment, but as we adapt and embrace, we will find that what is made possible might well become a gift.

I’m excited that sometime soon we (here in Northern California) will be able to return to church.  Many of you have already been able to do so.  Congratulations!  In the meantime, I am totally digging what has been made possible through online services.  There has been a level of authenticity and intimacy that I will miss if things go back to how they were before.  But, maybe something has been made possible that sets a new standard that we don’t ever return? So, let’s not miss out today on the possibilities in our lives that have been put in front of us!

1 Corinthians 15: 37-38 (New Living Translation)