Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2871: What Was Old Was Old And What Was New Is Old And So On….

“Reverence for the Lord is pure, lasting forever.”

Who would think that this year, right now in 2020 that vinyl music LP Albums are outselling CDs?  It was just yesterday that the CD made nearly extinct the vinyl album. Turntables were sold at yard sales and only collectors and audiophiles held onto their classic models.  And then, CDs were wiped out by streaming services like Spotify and our desire to return to the tactile brought back the classic vinyl LP.  While vinyl will never return to the likes of the pre-digital age, it is a good reminder that what was once new becomes old and what is new has no guarantee on the future.

I’ve thought a lot about what we “need” in this time of COVID.  It’s clear we need a lot less than before.  We have also returned to some items that were once thought to be yesterday’s news; jigsaw puzzles, board games, home athletic equipment, sweatpants and even paper-bound books.  I wonder what it is in our spiritual lives that was once new that now feels old that we need to return?  We know that all that we have here will pass, but what will endure are the things of old that God asks us to source from and make new again in our lives.  We have long days in front of us as we work through the challenges so today is a day to return to the source, to what can best prepare us for our future.

Reference: Psalm 19:9 (New Living Translation)