Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2873: Walking In The Shadows

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“Imitate God, therefore, in everything you do, because you are his dear children.”

You’ve seen me write before on the “Shadow of the Leader” and the power that a leader has in shaping and influencing the behaviors, words, actions and even mannerisms of those who work in the Leader’s organization.  If we look for it, we can see it leach and every day.  Yesterday, I was on the phone with someone (phone not Zoom) and listened to the intonations and words of the person.  If the voice wasn’t different, I’d say it was the CEO talking to me.  It was just that obvious. There is more influence than we give credit which is why we should always be really sure about who we put in leadership positions because even without them knowing it, they will create a long shadow that others will step into, follow and then become just like the leader.

We have the shadow of Christ as a gift for us to follow. We are to imitate Him as much as we can so that we can grow into what He has in store for us.  If we find ourselves struggling with who we should be, how we should act, what we should say, then falling back into His shadow is the answer.

Reference: Ephesians 5:1 (New Living Translation)