Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2872: Virtually Impossible

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“So we don’t look at the troubles we can see now; rather, we fix our gaze on things that cannot be seen. For the things we see now will soon be gone, but the things we cannot see will last forever.”

Last night I heard for the first time Luke Combs new song, “Six Feet Apart”.  The chorus is so striking that I wanted to give us the lyrics here:

“I miss my mom, I miss my dad
I miss the road, I miss my band
Givin’ hugs and shakin’ hands
It’s a mystery, I suppose
Just how long this thing goes
But there’ll be crowds and there’ll be shows
And there will be light after dark
Someday when we aren’t six feet apart”

Yes, somethings are “Virtually Impossible” (nod to Terry for coining the phrase recently).  We all miss those things but within Combs’ song is also hope; “And there will be light after dark”.  Yes, those things that are virtually impossible now will one day become possible again.  Until then, let’s remain hopeful.

When we can’t see through the dark and so many things seem virtually impossible, in the real sense, then it is then we have to remember what Paul wrote to the church at Corinth.  “We fix our gaze on things that cannot be seen.” With God nothing is impossible and the troubles we face; those things that feel so unable to be fixed or unreachable to attain, can be made possible.  We just have to gaze through the dark to the light that is coming.

Reference: 2 Corinthians 4:18 (New Living Translation)