Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of and runcoach. He is the co-founder and Executive Committee Member of, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K34: Whistleblowing

“Trust in the Lord with all your heart; do not depend on your own understanding. Seek his will in all you do, and he will show you which path to take.”

The Facebook whistleblower cased quite a bit of news this past week.  I was not surprised by anything that was testified about as one would have to be pretty naive to not understand that at the end of the day for-profit corporations have to do one thing if they want to stay in business and that is make money.  And if they are a public entity, increase shareholder value quarter over quarter.  That doesn’t mean that companies can’t be well-intended and do amazing things to balance out employee, customer, and community expectations, but if they don’t make money, then the rest is for naught.  What I found more fascinating was Facebook’s response both internally and externally.  They couldn’t come out and say and that what was whistleblown was all incorrect.  They could only state that it wasn’t totally as bad as it was portrayed and say that that they hadn’t removed all of the things that they said they were doing, which means they did remove some and someone made that decision.  Whether it is right or wrong is for someone else to decide, but for this purpose, the lesson is that we must always be prepared that for any decision we make that someone may interpret it differently and question what we have done.  And with that filter included in our decision making we will make better decisions.

How can we make the right decisions that won’t come back to haunt us?  Well, there are no guarantees, but if we are, as the scripture above tells us, not leaning on our own understanding but seeking God’s will in all that we do, then we have an assurance from Him that He will show us which path to take.  Where that path leads, we find out, but we have to be willing to entrust all of our decisions to Him first and then trust that He will do as He says He will, which, He always does!

Reference: Proverbs 3:5-6 (New Living Translation)