Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of and runcoach. He is the co-founder and Executive Committee Member of, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2905: Unexpected Contributions

“For we are both God’s workers. And you are God’s field. You are God’s building.”

I was watching a Golden State Warriors basketball game a couple of weeks ago and the analyst said that to win in the NBA you have to have “unexpected contributions from the bench”.  The phrase stuck with me and recognized that we need the same phenomena in business in order to succeed.  We have to have broad and deep teams who can bring unexpected contributions to our work.  How do we do that?  We can start with making sure that we appreciate and encourage others to take the initiative to go the extra mile.  It doesn’t take much per person when everyone is doing a little something extra. Who on your team want to make the extra contribution, but just don’t think it will be accepted or recognized?  No player can make an expected contribution if the coach keeps them on the bench.

I look across the Bible and there are many amazing leaders who brought out the best in people.  I marvel that the Apostle Paul, who was not in his previous life as Saul considered an “easy” or “soft” person, in his new life as Paul the Jesus follower, spent a great amount of time encouraging, coaching, motivating and challenging many church leaders to be better. And, he celebrated those who made these unexpected and many times unrecognized contributions that expanded God’s Kingdom.  What can we do, like Paul, to raise up others?

Reference: 1 Corinthians 3:9 (New Living Translation)