Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of and runcoach. He is the co-founder and Executive Committee Member of, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2906: Happy National Day of Service

“The list included all the men between thirty and fifty years of age who were eligible for service in the Tabernacle…”

Today here in the U.S. is Martin Luther King Day and a holiday for most of us. It is also been designated a National Day of Service. Some companies are great at banding together to find a way to do service in their community.  Some of the best times that are remembered are when we who spend 8, 10, or 12 hours a day working with each other and then get out of the office (or off of Zoom) and work to make the community better.  Companies who don’t do this are really missing out on the chance to deepen relationships and bonds that make the company and teams stronger. We have to remember that people don’t work for companies, they work for people and if we want to attract and retain the best of the best that we need to remember that finding those opportunities to bring people together for a bigger good is a strong attraction and retention tool.

The Bible is full of examples of those who served, and of course Jesus taught us how to give of ourselves and be a servant leader.  Going all the way back to the choice of those who could serve in the Tabernacle we can see that God counted and knew those who could and would serve Him and others. Serving in our churches are also part of our Christian growth.  Finding those opportunities to give of our time and talents to help others develop and grow is part of of how we should serve.  As we think about how we bring glory to God in our work and jobs, let’s open our eyes and hearts to the points where we can be of service and develop a true sensitivity, willingness and readiness to step up and forward when the opportunity to serve arises. This just another way that we can be counted on to reflect the heart of our Lord.

Happy Martin Luther King, Jr. Day and National Service Day.

Reference: Numbers 4:43 (New Living Translation)