Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of and runcoach. He is the co-founder and Executive Committee Member of, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K25: Regulate Us!

“People who accept discipline are on the pathway to life, but those who ignore correction will go astray.”

Daily now one of the social media companies will advertise about the need to update regulations surrounding the internet.  Ironically, they are waiting for someone to tell them what to do, before doing what needs to be done on their own.  It’s hard to find examples of companies wanting to be regulated but we are seeing it in areas where without clarity it becomes the wild west.  Cryptocurrency is another area where those involved know that with regulatory standards they could move forward fast than they are today.  When industries are asking for discipline, then it probably means that they could use it.

Imagine that we were to be people who welcomed and solicited discipline?  Not punishment, but discipline that corrects us, makes us better, strengthens us, etc.  Instead, we can become defensive when discipline and correction comes our way.  The Proverb tells us that acceptance of discipline is a pathway to life.  That’s pretty enticing.  But, it’s hard and it means that we must surrender and humble ourselves before God to be in the right frame of mind to accept what we need to hear and know.  Today, let’s see if we can move into that posture and then see what pathways open us for us.

Reference:  Proverbs 10:17 (New Living Translation)