Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of and runcoach. He is the co-founder and Executive Committee Member of, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K33: Word Has It

“The Lord hates those who don’t keep their word, but he delights in those who do.”

Want to be liked and respected at your job?  Here’s an easy one; keep your word.  The number of people who say one thing and do another or commit and promise to something that they don’t deliver is astounding.  Yet, we accept it with the excuses provided.  But, what we don’t give (whether openly or not) is our respect and trust going forward.  Brands and companies have been successful, and lost, because of not keeping their word.  It’s really that simple.

Why would we do anything that our Lord “hates” (other versions say things like detest, abomination, can’t stomach, abhors, etc.)?  We could stop right there and start working on cleaning up our act, but the Proverb goes further and counters God’s hate with a simple way to win God’s “delight” (other versions also say, “loves”).  We just have to keep our word.  Today, will it be God’s hating of what we do, or delighting?

Reference:  Proverbs 12:22 (New Living Translation)