Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2977: Trouble!

“The Lord is good, a strong refuge when trouble comes. He is close to those who trust in him.”

It’s just when we think everything is under control and running smoothly that trouble raises its ugly head. I’ve come to realize that doing business is never trouble-free.  It might be that we don’t see or feel trouble for a period of time, but it’s always there and will rise to the top when we least expect it.  Or, when we do expect it.  One way of managing against trouble is not being surprised or frustrated when it shows up but instead accepting it as part of doing business and approaching it without emotion or drama.  Imagine a world where trouble didn’t fluster us.

We don’t have to be flustered with trouble if we are putting our trust in the Lord.  He tells us that He is with us as a refuge.  Refuge means: “A condition of being safe or sheltered from pursuit, danger, or trouble.”  Safe and sheltered!  That is good protection from trouble.  So, when trouble comes our way today, let’s first recognize that we have God as our refuge no matter what!

Reference:  Nahum 1:7 (New Living Translation)