Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2979: Retire….Replace….Repeat

“Search me, O God, and know my heart; test me and know my thoughts.  Point out anything in me that offends you, and lead me along the path of everlasting life.”

Yesterday I participated in a great Strategy Session. I’ve sat in many of these and I was wondering why it was so much better than ones of the past.  One of the reasons was timing.  This was this company’s first live meeting of all of the principals and as the consultants challenged us on rethinking the business, there was an openness which I think is safe to attribute to post pandemic experience.  This company is coming out of COVID stronger than before with many new ideas, services and processes that hadn’t been considered before COVID.  So, when it came time to do what Jon Acuff, one our recent FDE guests, encourages….Retire, Replace, Repeat, the team was ready and excited.  It might be that we will never have a more receptive time such as this to really look in the mirror and figure out what to retire, what to replace and put in an ongoing process to do this regularly.

God is so good when it comes to our failing and sins.  He set it up with such simplicity and elegance that He took away our sins so that we can retire them and replace them with His goodness and spirit.  And when fail again and again, He allows us to repeat our repentance.  How good is that?  So, what needs to be retired and replaced today in our lives?  And if we haven’t repeated this process in a while, today can be the day to start again!

Psalm 139:23-24 (New Living Translation)