Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2978: Volatility

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“Trust in your money and down you go!”

While I am very bullish on the economic recovery and expansion, I’d be foolish if I didn’t think that there will much volatility in the markets and rates while the recovery and expansion occurs.  In the U.S. we tend to run in cycles.  We pay attention to the deficit, until we don’t.  Then we focus on fears of interest rates, until we don’t.  And then we focus on inflation concerns, until we don’t.  And we start all over again, depending who is doing the focusing.  So, we have inherent volatility no matter where the focus is at the time.  It’s an amazing time we are in and with it comes unpredictability.  The best plan is to have a plan.  A plan you have thoroughly vetted and firmly believe in that steers the company in that direction knowing that there will be some veering on an off the course as needed but ultimately headed to an agreed upon objective.

With volatility comes an uneasiness with our financial situations.  The Bible speaks to the issues of money a lot.  It’s clear to me that no matter how good we are with managing our finances, that we are not the ones who are in control.  That is why God tells us to put our trust in Him and not in our ourselves or others.  If we start today with turning over our financial plans and trust of our money to God, the course He sets for us will weather all the volatility.

Reference:  Proverbs 11:28 (New Living Translation)