Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2981: Worth The Work

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“For God is not unjust. He will not forget how hard you have worked for him and how you have shown your love to him by caring for other believers, as you still do.”

We have all been told umpteen times that if we want something good to happen we have to put in the hard work.  We know it, but too many times we still want to avoid the hard work, give up, or move onto something new and different.  But, let’s be reminded that even what looks like over-night sensations had lots of hard work behind the scenes that we never saw.  There will always be moments when we don’t want to do the work necessary, but let’s remember that it is that moment that can make the real difference between what is good or what can be great.

Sometimes we also might want to give up on the hard work of working for the Lord. We might want to retreat or throw our hands up in the air and say, “Why should I keep loving on others when I get nothing back in return?”.  The above verse in Hebrews tells us why we can’t stop doing the work for Him.  God smiles on us when we care for others and when we are not afraid to keep up the hard work!

Reference:  Hebrews 6:10 (New Living Translation)