Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1086: 3-D Printing

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“So God created human beings in his own image. In the image of God he created them; male and female he created them.”

Be on the lookout for the first 3-D printer to hit the office in the next few months.  What started out being reserved for high-end design, fabrication and manufacturing firms are now just a second away from being affordable enough that we will have them in our offices and homes. I am not sure exactly what we might all do with them, but think about the creation of things around the office or house that are tools or resources we might need.  Need a new bowl, print it.  Need a cap to a bottle, print it.  Need a coaster, print it.  Need a holder for an object, print it.  It may be that soon, if we can dream it, we can print it.  The prices are dropping fast so be ready that when you make a presentation of what something might look like that someone else will be coming in with their idea already printed so that it can be seen, held and felt.  There are a number of resources out there to learn more.  MakerBot, Printrbot, MakerGear are all companies that are leading in this 3-D space. Soon we will all be able to create on the fly.  What fantastic productivity, efficiency and creativity opportunities this can create.

God has always been 3-D printing.  He started with the earth, plants, fish, fowl, animals and us.  We are told that we were created in His image and we have to live up to that creation.  While we live in 3-D, we as humans have a way of adding our own dimensions and messing up perfection. How often do we think about what it means to be made in His image?  It’s an important and critical responsibility if we are committed to His image being reflected correctly.  One of the problems with the early days of the 3-D printing technology is the number of rejects that occur before the object is printed correctly. There are no rejects in God’s creations.  We all, even the most flawed, are still his prized and treasured creations. He hurts like we do when something we create goes awry or breaks.  Smile and glory today in the knowledge that God created you in His image and made you personally and individually.  But, be reminded that He asks of all of us to uphold His image so that all will see His awesomeness.  That part of the image we have to carry with us!

Reference: Genesis 1:27 (New Living Translation)