Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1085: Sequestration

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“He seized the dragon—that old serpent, who is the devil, Satan—and bound him in chains for a thousand years.”

Sequestration is the word of the week.  When Congress first started using the word to define what would happen with government spending if a financial deal could not be struck, I had to look up the word.  Here is the Dictionary.com definition:

  1. The action of taking legal possession of assets until a debt has been paid or other claims have been met.
  2. The action of taking forcible possession of something; confiscation

Sequestration is not a word that we find being used daily in business, although with its recent frequency it could be that we begin renaming accounts payable or collection departments, the “Sequestration Department”. The idea that one party will take forcible possession of anything from someone else can make us feel uncomfortable and is not something we do everyday in our businesses. However, we are competitive and we love to take market share, win over customers, obtain shelf-space, etc.  Business is naturally competitive and we each need to have a healthy dose of competitiveness in our company.  Winning and growing has to be a part of our corporate DNA.  We may not be “sequestering” others business, but we do want to be sure that we are seizing opportunities and gaining each and every day.

The book of Revelation is a believers guide to the future.  While when we read this book of the Bible, we can become frightened, confused, bewildered or circumspect, we can glimpse into what we can expect.  Revelation can challenge the faith and belief of the most steadfast, but there is a great promise in what is written.  God says that He will seize Satan and take back control of the earth and each of us.  We are so blessed to have free choice and to be able to live our lives for Him, but not because He makes us do so.  At any time God can sequester back what He created and what is His.  We need not worry though because when He does, it will be because He has returned for us and to seize each of us as His treasures.  That is a sequestration that we should all look forward to happening.

Reference: Revelation: 20:2 (New Living Translation)