Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1088: Autonomous Cars

purposed worKING No Comments

“And I will give you shepherds after my own heart, who will guide you with knowledge and understanding.”

The other day I got stuck in a major traffic jam on highway 101 south.  There was a terrible accident on the northbound side right smack in the heart of morning peak rush hour.  Dead stopped and no way to get off the highway for at least the next 30 minutes. I was already late and I really needed both hands to send a message, fire up my laptop to follow along with the meeting that I would now be calling into versus attending. As I was fretting I thought of the Google Autonomous Car I had seen driving itself the other day and I found myself wanting one, right now!  Imagine being able to sit in traffic and let the car do this:

I have read that millions of miles have now been logged by these cars and all without one accident and when in traffic, they are just great.  The car takes over and we can go about doing what else we want to do. I look forward to this day as I am not much of a driver anyway.  Keep your eyes open for an autonomous car to be driving next to you soon.  There aren’t many of them on the road yet, but they are coming.  Like releasing control of anything in our lives, it will be hard to let go the first time, but I predict that these cars will be one of the fastest changer of human behavior we will experience in our lifetime. We will let go of the wheel quickly.

God says that we are His sheep and that He is always leading us, if we will just let him do so. If there is a place where we hold back and resist letting go it is when God wants us to let Him be in control. If our faith is strong enough to let a car, or an auto pilot software in a plane to take control, then why do we resist God’s control?  What pilot or driver would you rather have and trust?  Software or “Godware”?  God wants us to relinquish the steering wheels of our lives to Him.  He doesn’t make mistakes. His judgment is impeccable.  He doesn’t take us in a wrong direction.  So, what’s holding us back?  Consider today if you are allowing God to have full and willing control of life today?

Reference: Jeremiah 3:15 (New Living Translation)