Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1124: Buffer Box

purposed worKING No Comments

“With a prayer to God, I replied…”

Google has decided to get into the online retail business but in a very curious way.  Maybe because in this case they don’t want us having to search for packages that can’t be delivered, they are providing a “last mile” solution (we used to use that term in Web 1.0) to ensure that online purchased packages have a place to go when we aren’t home or don’t live someplace where packages can be accepted.  It is certainly one of the hassles of buying online, so setting up secure access boxes in places like highly frequented coffee shops make sense.  I don’t totally understand the business behind it and why big pieces of machinery fit into Google’s business model, but that’s really not my business.  For the rest of us though, whether it be Buffer Boxes or Amazon’s Lockers, this is good for any of our businesses that depend on consumers who choose to purchase online over physically in-store.  Also, if Google and Amazon are both into this business, then FedEx and UPS cannot be far behind.  I see this as an open distribution channel that we should be promoting and leveraging in our sales and marketing going forward. 

Google-BufferBox-420x215

As we go to work today, we can be excited and have assurances that when we need God that He is always home and ready to accept whatever we have for Him.  I think of the moment that Nehemiah was asked to answer the king and before he did he threw out a quick prayer before he spoke.  Instant prayer with immediate delivery.  No buffers.  No need for an intercessory or a notification of delayed delivery. This is our God, who is right there for us at all times!  Consider this today and rejoice in His constant presence.

Reference: Nehemiah 2:4 (New Living Translation)