Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1123: Protocols


“For everyone who asks, receives. Everyone who seeks, finds. And to everyone who knocks, the door will be opened.”

As we do business we have to consider protocols. Especially if we do business internationally we need to be astutely aware of protocols.  From experience it is easy to mess up and offend, when it seemed such an innocent or accepted in our culture word or action.  There is a reason why there are people who make a living as protocol experts. Even within our own companies there are protocols that we follow and unless someone tells us what they are, new hires runs the risk of making missteps that can be career damaging or worse. The unspoken protocols can be even more powerful than those that are written down and shared.  Sites like Glassdoor.com (where I am on the Board) are great for these unspoken protocols in a business. In today’s day and age when career mistakes can have long-lasting impact, we want to be sure that we are doing all that we can to at least understand these protocols.
So, let’s make it really simple. God doesn’t mess around with a bunch of unspoken protocols for our access to him.  And, his protocol with us is even clearer, he doesn’t butt in and try and force his way into our lives.  He instead just opens Himself up to us at all times and says, “Come to me all…”.  No politics, no positioning, no protocols necessary in God’s Kingdom.  Just acceptance, love and forgiveness.  What and where does it get any better than in His Kingdom?
Reference: Matthew 7:8 (New Living Translation)